Appreciating the investment in exhibiting, it is crucial you make an impact with your presentation (don’t go in under prepared!). Over the time, we have seen many small businesses learn from their experiences in exhibiting.
Here are 8 tips on how to be a showstopper at your next exhibition:
- NETWORK
You can create important relationships amongst other exhibitors through networking. Make sure you have a walk around and introduce yourself to others that interest you. You will never know where this can lead (referral work, joint ventures with others in the industry, valuable knowledge into competitors).
- PROMOTION / SPECIAL PRICING / GIVE AWAY PRIZE
Your database is a key for the value & success of your business. It is important you capture as many visitors as possible.
Introduce an attractive incentive for visitors to leave their details with you. Remember these people at your exhibition are there because they are interested in your industry!
- EXHIBITION WALLS & FLOORING
Don’t leave your walls blank, this is prime advertising space for you to get creative. You will be surprised out how cheap & easy it is to present a printed wall. There are many methods including Xanita Board, 2mm Screenboard, Corflute or Repositionable adhesive. You can make an even bigger impact & make the most of your space exhibitor through printed floor decals. These are easily applied and removed.
- CLOTHING
You are there to represent your company/brand. Dependant on your audience & industry, you should either have branded clothing (embroidery/screen printed) or if it was more formal, a button up shirt.
- BRANDED FURNITURE
Have you attended an exhibition to spend plenty of time assembling and packing up furniture? Look no further into weight-tested, flat packed branded furniture (table and stools) to give your stand a bang and point of difference. Assemble or pack up within 45 seconds and get out of there before the rush. Contact us if you want to know more about this.
- PULL UP BANNER
Very standard item you will see amongst exhibitors. These are easy to transport, affordable ($120 + GST) & re-usable over and over again. Position this in one of the corners (back or front) of your stand.
- PROMOTIONAL MERCHANDISE
Let your visitor take something home that they can use. Make it practical. With a heavy focus on our environment, re usable no woven bags can be an affordable give away (which cost as low as $2 each). Keep the item small enough & easy to carry or put in a bag.
- FOLLOW UP. FOLLOW UP. FOLLOW UP
Your investment into exhibiting is pointless & a waste of money if you are not prepared to follow up your leads. A personalised thank you email can go a long way into future business.
For more advice on how to be a showstopper at your next exhibition, simply phone our team at Kosdown Printing on 03 9646 1117.